Dashboard Analytics

Overview

The LikeDo Dashboard provides comprehensive analytics and insights about your links, traffic, and user engagement. This guide will help you understand and leverage all the analytics features available.

Dashboard Overview

Navigate to Dashboard → Overview to see your main analytics dashboard.

Key Metrics at a Glance

The dashboard displays four main stat cards:

1. Total Links

• Number of short links you've created
• Trend indicator (up/down vs previous period)

2. Total Clicks

• Total clicks across all your links
• Percentage change from previous period

3. Unique Visitors

• Number of unique users who clicked your links
• Helps measure true reach vs repeat visitors

4. Active Links

• Links that received at least one click in the selected period
• Shows which percentage of your links are actively used

Time Range Selection

Control the time period for your analytics:

Available ranges:

• 7 days - See last week's performance
• 30 days - Monthly overview
• 90 days - Quarterly analysis

How to change range:

1. Click the time range dropdown (top right)
2. Select your preferred period
3. All charts and stats update automatically

Core Statistics Cards

Below the main metrics, you'll find detailed statistics:

API Calls

• Number of API requests made
• Track API usage against your plan limits

Notes/Posts

• Total blog posts or notes created
• Content creation activity

Files

• Number of files uploaded
• Storage usage tracking

Storage Used

• Total storage consumed
• Displayed in MB/GB
• Compare against plan limits

Interactive Analytics Charts

Trend Chart

What it shows:

• Daily or weekly link creation and click trends
• Visual representation of your growth
• Compare different metrics side by side

How to use:

1. Select metrics: Click legend items to show/hide metrics

   • Link creation (blue line)
   • Click volume (green line)
   • Unique visitors (purple line)

2. Hover for details: Mouse over any point to see exact numbers

3. Identify patterns:

   • Growth trends
   • Seasonal variations
   • Campaign impact

Example insights:

• "Clicks spike every Wednesday" → Schedule posts on Wednesdays
• "Link creation increased after campaign" → Campaign drove engagement
• "Summer slowdown in traffic" → Plan accordingly for seasonal changes

Hourly Heatmap

What it shows:

• 24-hour activity visualization
• When your links get the most clicks
• Day-by-day patterns

How to read the heatmap:

Horizontal axis: Hours of day (0-23) Vertical axis: Days of week (Mon-Sun) Colors:

• Dark blue/purple = Low activity
• Light blue/cyan = Medium activity
• Yellow/orange = High activity
• Red = Peak activity

Example patterns:

Peak hours: 2-4 PM (bright colors)
Dead zones: 2-6 AM (dark colors)
Best day: Wednesday (brightest row)
Weekend drop: Sat-Sun (darker overall)

Actionable insights:

• Post links during peak hours for maximum engagement
• Avoid scheduling campaigns during dead zones
• Target specific days based on your audience behavior

Top Performing Links

What it shows:

• Your best-performing links ranked by clicks
• Detailed metrics for each link
• Performance trends

Table columns:

How to use:

1. Identify winners: See which content resonates
2. Replicate success: Create similar content
3. Analyze patterns: Common traits of top links
4. Optimize losers: Improve underperforming links

Example analysis:

Top link: "free-trial" with 2,450 clicks
Pattern: All top 5 links have calls-to-action in URL
Action: Add CTAs to all future link slugs

Device Analytics

Access via Dashboard → Analytics → Devices

What it shows:

• Desktop vs Mobile vs Tablet breakdown
• Operating systems (Windows, macOS, iOS, Android)
• Browser distribution (Chrome, Safari, Firefox, etc.)

Why it matters:

• Mobile-first: If 70% traffic is mobile, prioritize mobile UX
• Browser issues: If low Chrome numbers, test Chrome compatibility
• OS targeting: Tailor messaging based on user platforms

Example insights:

Breakdown:
- Mobile: 62% (optimize for mobile first)
- Desktop: 35% (don't neglect desktop UX)
- Tablet: 3% (low priority)

Top OS: iOS (45%) → Consider iOS-specific features
Top Browser: Chrome (67%) → Ensure Chrome optimization

Geographic Analytics

Access via Dashboard → Analytics → Geo

What it shows:

• Country-level traffic breakdown
• City-level data (top cities)
• Regional distribution

Data provided:

• Country name
• Click count
• Percentage of total traffic
• Unique visitors from each region

How to use:

1. Localization:

Top country: United States (45%)
Action: Prioritize English content

2. Expansion opportunities:

Growing: India (12%, up from 5%)
Action: Consider Hindi localization

3. Campaign targeting:

Campaign launched in UK
Check: Did UK traffic increase?

4. Time zone optimization:

Top countries: US, UK, Australia
Action: Schedule posts for multiple time zones

AI-Generated Insights

What it is: AI analyzes your data and provides actionable recommendations.

Access: Dashboard → Insights panel (right sidebar)

Types of insights:

1. Performance Alerts

"Your click-through rate dropped 15% this week.
Top referring source changed from Twitter to LinkedIn."

2. Trend Identification

"Traffic consistently peaks on Wednesdays at 3 PM.
Consider scheduling your most important content at this time."

3. Optimization Suggestions

"Your top 3 links account for 67% of all clicks.
Create more content similar to these high performers."

4. Anomaly Detection

"Unusual spike in traffic detected on Dec 15.
This coincided with your ProductHunt launch."

How to use AI insights:

1. Review weekly for strategic guidance
2. Act on specific recommendations
3. Track impact of changes made based on insights
4. Refine strategy over time

Export Data

What you can export:

• All analytics data
• Link performance reports
• Click logs
• Device/geo breakdowns

Export formats:

• CSV (for Excel/Sheets)
• JSON (for developers)
• PDF reports (coming soon)

How to export:

1. Click Export button (top right)
2. Select data range
3. Choose format (CSV/JSON)
4. Download file

Use cases:

• Create custom reports
• Share with team/stakeholders
• Import into other analytics tools
• Archive historical data

Advanced Features

Data Refresh

Manual refresh:

• Click refresh icon to clear cache
• Get latest data immediately
• Useful after major campaigns

Filtering

Filter by:

• Date range (custom ranges)
• Link tags/categories
• Domain
• Traffic source
• Device type
• Geographic location

How to apply filters:

1. Click filter icon
2. Select criteria
3. Apply filter
4. View filtered results

Comparison Mode

Compare periods:

• This week vs last week
• This month vs last month
• Campaign A vs Campaign B

How to enable:

1. Enable comparison toggle
2. Select periods to compare
3. View side-by-side metrics
4. Identify improvements/declines

Dashboard Onboarding Guide

For new users:

The dashboard includes an interactive onboarding guide that walks you through:

• Creating your first link
• Understanding analytics
• Setting up custom domains
• Inviting team members

Access onboarding:

• Appears automatically for new users
• Click "Take Tour" button to restart
• Skip anytime and resume later

Best Practices

Daily Workflow

Morning (5 min):

1. Check yesterday's performance
2. Review top links
3. Note any anomalies

Weekly (15 min):

1. Analyze 7-day trends
2. Review AI insights
3. Export data for stakeholders
4. Plan next week based on patterns

Monthly (30 min):

1. Switch to 30-day view
2. Identify monthly patterns
3. Compare to previous month
4. Set goals for next month

Actionable Metrics

Focus on:

• Click-through rate: Clicks ÷ Impressions
• Engagement rate: Unique visitors ÷ Total clicks
• Top referrers: Where traffic comes from
• Peak times: When to post content
• Geographic distribution: Where to focus efforts

Data-Driven Decisions

Use analytics to:

1. Optimize posting times: Post when your audience is active
2. Improve content: Create more of what works
3. Target audiences: Focus on high-converting regions
4. Allocate budget: Invest in top-performing channels
5. Test hypotheses: Measure impact of changes

Troubleshooting

Analytics Not Updating

Possible causes:

• Cache delay (data updates every 5-10 minutes)
• Browser cache

Solutions:

1. Wait 5-10 minutes for data sync
2. Click refresh button to clear cache
3. Hard refresh browser (Cmd/Ctrl + Shift + R)

Missing Data

Possible causes:

• No clicks in selected period
• Filters applied

Solutions:

1. Expand time range
2. Check and clear filters
3. Verify links are active

Discrepancies in Numbers

Common reasons:

• Unique vs total clicks confusion
• Different time ranges
• Bot filtering (good - ensures data quality)

Solutions:

1. Understand metric definitions
2. Verify time ranges match
3. Account for bot filtering in expectations

FAQ

How often does data update?

Analytics update every 5-10 minutes. Real-time data is available via the API for Pro/Lifetime users.

Can I see historical data?

Yes, all data is retained indefinitely. Use the date picker to access any historical period.

Are bots filtered out?

Yes, known bots and crawlers are automatically filtered to ensure data accuracy.

Can I share analytics with my team?

Yes, use the Export function to generate shareable reports. Team members with access can view live dashboards.

How far back can I analyze data?

There's no limit. All historical data is available from the date you created your account.

Support

Need help with analytics?

• Tooltips: Hover over any metric for explanation
• This guide: Bookmark for reference
• Support: Email support@like.do
• Community: Join Discord for tips

Master Your Analytics

1. Review dashboard daily
2. Act on AI insights
3. Export and share reports
4. Make data-driven decisions

Analytics is power. Use it to grow smarter, not just harder!